Job Description
Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity – a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu’s Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide. Guided by the philosophy of “Building Brands for What’s Next,” Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world.
Purpose of the Role
This role leads dentsu’s relationship and delivery for Pernod Ricard’s influencer and cultural communications programme in the UK and US. You’ll sit at the centre of the partnership-responsible for commercial health, strategic direction, and ensuring the work lands effectively across markets.
The programme spans creator strategy, activation, content, paid amplification and measurement, with a strong emphasis on governance, compliance and cultural impact.
What you’ll do
Client leadership & partnership
Own the senior client relationship across Pernod Ricard global and key markets (UK/US)
Act as the primary escalation point and trusted advisor
Translate business ambition into clear, actionable programme direction
Lead reviews, steer conversations, and keep momentum across stakeholders
Programme & delivery oversight
Oversee end-to-end delivery of the influencer programme across strategy, activation and reporting
Ensure work is integrated from brief through to amplification (organic + paid)
Maintain alignment across markets, partners and internal teams
Drive consistency in how the programme shows up, while allowing for local relevance
Commercial ownership
Own the overall financial health of the account
Manage scopes, change requests and commercial agreements
Ensure delivery is efficient, scalable and aligned to agreed outputs
Partner closely with operations to balance quality vs margin
Strategy & quality control
Ensure the programme delivers against its core objective: influencing behaviour and cultural norms, not just visibility
Challenge briefs, elevate thinking and push for better work
Maintain a clear line of sight between strategy, creators, content and outcomes
Sign off key outputs and ensure a consistent point of view across markets
Governance, compliance & risk management
Own governance frameworks, ways of working and escalation processes
Ensure all activity aligns with Pernod Ricard’s legal, regulatory and responsible drinking requirements
Maintain strong oversight of creator selection, content approval and compliance processes
Manage risk proactively across markets and partners
Creator & content ecosystem leadership
Oversee how creators are selected, managed and activated at scale
Ensure a consistent standard of briefing, contracting and delivery
Champion quality, cultural relevance and creator-led thinking
Keep the programme moving away from “campaign-first” to always-on, ecosystem thinking
Integration with media & partners
Ensure seamless collaboration with media agencies and amplification partners
Align on roles, responsibilities and delivery timelines
Drive a genuinely connected approach between influence and media
Measurement & performance
Oversee reporting frameworks and outputs
Ensure insight is used to refine and improve the programme continuously
Translate performance into clear client-facing narratives
What you’ll bring
Strong experience running complex, multi-market client programmes
Deep understanding of influencer marketing and its role within broader media ecosystems
Comfortable operating in regulated categories (or equivalent governance-heavy environments)
Commercially sharp-confident managing scopes, revenue and profitability
Able to balance strategy, delivery and client leadership without dropping detail
Calm under pressure, good at navigating ambiguity and multiple stakeholders
What we offer
This is a 12-month Fixed Term Contract. The team is based from our London office on a hybrid working basis.
At dentsu, we’ve built a benefits package that supports every chapter of your life. From company‑funded Private Medical Insurance, a 24/6 Virtual GP and a generous sick‑pay policy, to wellbeing days, volunteering time, flexible bank‑holiday swaps and great everyday perks like retail discounts, gym access and tech schemes – we make it easier to live well, not just work well.
Our employee‑led resource groups have helped shape policies that genuinely matter: enhanced maternity, paternity and carers leave, extended sick leave, menopause and baby‑loss support, plus 10 fertility treatment days. Combined with life assurance, income protection, financial education tools and flexible savings options, you’ll find a workplace that invests in you – your health, your family, your future.
About Dentsu
Dentsu is an integrated g
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