Senior PR Manager

• Responsible for formulating and implementing the company’s public relations strategy.




• Responsible for the maintenance of media relations, and maintain good relations with the media, by regularly or irregularly carrying out media relations maintenance activities.




• Responsible for writing brand promotion and product press release independently, and have the ability to review and check media press release.




• Responsible for handling the company’s crisis public relations time, and participate in the handling of the company’s major emergencies, and propose crisis public relations handling plans.




• Organize large media conferences and some small media conferences of the company.




• According to the overall plan for brand activities formulated by the company, set up the detailed implementation plans.




• Responsible for the control and coordination of the implementation process of event to ensure that the project is implemented on time.




• Responsible for maintaining good communication with the brand or products ambassador or KOL determined by the company, and ensuring the shooting of publicity materials.




• Responsible for project summary and market feedback after the event.

Requirements

• Education: Bachelor degree or above, major in marketing, automotive engineering, economics, or business management;




• Professional experience: more than 3 years of related work experience in car sales and branding;




• Rich media relationship establishment and maintenance capabilities;




• Strong communication and coordination ability, planning ability and execution ability;




• Strong ability to withstand pressure; strong subjective initiative, daring to innovate and break through;

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