Role: National Account Manager (Premium)
Full-time
Location: Nationwide
Salary: £27,795.00 – Rest of England £30,906.00 – London
Our offer to you
- Competitive salary and pension scheme
- 33 days holiday (inclusive of bank holidays) – increasing to 38 days over 5 years
- Cycle to work scheme
- Electric Vehicle Scheme (subject to terms)
- Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
- Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping
About Us
This is a fantastic opportunity to join a team of over 1,100 employees and over 20,000 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning. As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future.
St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. Ambulance response) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, and Young Responders programmes).
Job Summary
Join St John Ambulance as a National Account Manager (Premium) and take the lead in managing and developing relationships with some of our highest value and most prestigious commercial training customers.
You will be responsible for delivering sustained customer retention and growth through a strategic, insight-driven and customer-centric approach. Acting as a trusted advisor and commercial lead, you will build strong relationships with customers, understand their needs and identify opportunities to develop solutions that deliver value for both the customer and St John Ambulance.
Using a consultative and value-led sales approach, you will shape opportunities, negotiate commercial agreements and maximise growth while balancing customer value, competitiveness and margin. Working collaboratively across the organisation, you will help deliver a seamless customer experience and contribute to the wider strategic direction of St John Ambulance.
About You
- You have significant experience in strategic account management, key account management, business development or a similar commercial role.
- You have a strong track record of building and maintaining long-term relationships with high-value customers and key stakeholders.
- You are commercially focused and experienced in identifying opportunities to retain, grow and develop strategic customer accounts.
- You are confident using a consultative, value-led sales approach to understand customer needs and develop solutions that deliver mutual value.
- You have strong negotiation and influencing skills, with the ability to achieve positive commercial outcomes while maintaining strong customer relationships.
- You are comfortable working with senior stakeholders and can build credibility and trust as a strategic advisor.
- You have strong analytical and insight skills, with the ability to use customer and market information to identify opportunities and inform account strategies.
- You are confident managing complex customer relationships and working collaboratively with multiple internal teams to deliver an exceptional customer experience.
- You are organised, commercially aware and able to manage multiple priorities while maintaining a strong focus on customer and business outcomes.
- You are proactive and able to identify new opportunities, challenge existing approaches and contribute to sustainable commercial growth.
- You share our commitment to St John Ambulance’s HEART values and are passionate about making a positive impact through your work.
About the Role
- Lead and strengthen relationships with St John Ambulance’s highest value and most prestigious commercial training customers.
- Develop and implement strategic account plans focused on customer retention, growth and long-term value.
- Act as a trusted advisor to customers, developing a deep understanding of their business, challenges and future requirements.
- Use insight, customer data and market intelligence to identify opportunities for account growth and development.
- Apply a consultative, value-led sales approach to identify customer needs and shape appropriate training solutions.
- Lead commercial discussions and negotiate agreements that balance customer value, competitiveness and margin.
- Identify opportunities to increase customer spend, introduce additional services and develop long-term commercial partnerships.
- Build strong relationships with senior customer stakeholders and establish St John Ambulance as a trusted strategic partner.
- Work collaboratively with colleagues across Sales, Business Development, Training, Operations and other functions to deliver a seamless customer experience.
- Coordinate internal teams to ensure customer requirements are understood and delivered effectively.
- Monitor account performance, customer satisfaction and commercial results, taking action to address risks and maximise opportunities.
- Contribute customer insight and market intelligence to the wider Sales and Business Development strategy.
- Support scalable growth and contribute to the delivery of St John Ambulance’s wider strategic ambitions for 2026–2028.
St John Ambulance are committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive, we have several networks including Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equality, diversity and inclusion.
St John Ambulance is committed to safeguarding and we promote safe recruitment practice. Therefore, all successful applicants will undergo pre-employment checks, including DBS Clearance, as part of the onboarding process, if applicable to the nature of the role.
Please note: St John does not accept speculative CVs and will only review CVs sent in application for an advertised vacancy.
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