Field Marketing m

Overview

In this role you will own Qlik’s UK field marketing strategy, shaping ABX programs for strategic enterprise accounts to drive pipeline and revenue. You’ll partner with UK Sales, BDRs, Customer Success, Alliances and Marketing to translate territory priorities into integrated programmes. You’ll adapt global campaigns for the UK, balancing executive engagement, events, digital and content. You’ll apply data, intent and AI-driven approaches to optimise impact and explore new technologies.

Pay / Benefits

• career progression
• culture of innovation
• flexible, international work environment
• CSR and volunteering programs
• change-the-world day
• personal development opportunities

Responsibilities

• Own and execute the UK field marketing strategy aligned to revenue, pipeline and strategic account priorities
• Develop targeted ABX programmes for strategic enterprise and high-potential accounts
• Partner with UK Sales leadership and Account Executives to identify where marketing can create, accelerate or expand opportunities
• Translate account, territory and solution priorities into integrated marketing programmes
• Adapt global campaigns to maximise relevance and impact within the UK market
• Build high-impact programmes spanning executive engagement, events, digital, content, social and account-based channels
• Activate partners and alliances to strengthen relevance, engagement and pipeline impact
• Use intent, account and performance intelligence to prioritise investment and optimise programmes
• Own the UK field marketing budget and make investment decisions based on opportunity and impact
• Bring new ideas, emerging technologies and AI-powered approaches into targeting, engagement and conversion of strategic accounts
• Collaborate with cross-functional teams to align on revenue outcomes
• Measure impact across pipeline, progression, engagement, acquisition and expansion
• Communicate results and insights to senior leadership
• Experiment with AI and automation to improve personalisation and effectiveness

Key requirements

• 8+ years of B2B marketing experience with field marketing and/or ABM/ABX
• Strong commercial and strategic mindset relating marketing to enterprise revenue growth
• Proven experience supporting enterprise Sales and complex B2B buying cycles
• Experience in pipeline creation, acceleration and account engagement
• Strong partnership with Sales leadership and Account Executives
• Experience in enterprise software, SaaS, data, analytics or AI tech preferred
• Deep understanding of ABM/ABX and account-based selling
• Experience with partner and alliance ecosystems
• Strong data and analytical capability to translate insights into decisions
• Experience with Salesforce, Marketo, LinkedIn and intent platforms such as 6sense
• AI-driven and digitally fluent mindset with appetite for AI-powered tools
• Executive presence and stakeholder management skills with ability to influence senior leaders
• Proactive, collaborative and accountable approach; hands-on execution
• Curiosity and experimental mindset; turning ideas into business impact
• Willingness to travel up to 25%
• Location: United Kingdom (Winnersh, London or the South East)

• Collaborative and proactive mindset
• Executive presence and stakeholder management
• Curiosity and experimental mindset
• ABM/ABX
• Salesforce
• Marketo

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