Senior Go-to-Market Marketing Manager – Retail and Consumer Services

Overview

In this role, you will shape and lead the go-to-market strategy for EPAM’s Retail and Consumer Services business in the EMEA region. You will work closely with leadership across Retail and Consumer Services and Sales to translate market shifts and client needs into a distinctive GTM approach that boosts visibility, creates demand, and accelerates pipeline and revenue. You will collaborate with a broad, cross-functional group to connect client needs with EPAM’s strengths and market reach. This position offers the chance to drive strategic marketing initiatives that support growth and market leadership in a dynamic sector. You will operate at the intersection of Industry, Sales, Marketing, and

Responsibilities

• Shape and drive the go-to-market approach for Retail and Consumer Services in the EMEA region
• Partner with leadership in Retail and Consumer Services and Sales to translate market insights into strategy
• Increase visibility, generate demand, and accelerate pipeline and revenue growth
• Collaborate across multiple functions (Industry, Sales, Marketing, Presales, Industry Solutions, Alliances, Content, Research, Campaigns, Demand Generation, Field Marketing, Operations) to align client needs with EPAM strengths
• Bridge client needs with market messaging and execution across EPAM’s marketplace

Key requirements

• cross-functional collaboration
• strategic thinking
• excellent communication
• go-to-market strategy
• demand generation
• pipeline acceleration

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