Social Media and Digital Marketing Executive

Overview

In this role you help Quilter reach and engage audiences across social, video, email and web channels. You’ll plan and execute social-first content and campaigns to support recruitment, lead generation and customer engagement. Working with cross-functional teams, you’ll optimise performance and visibility through SEO, AEO and emerging AI-powered discovery. The position offers hands-on delivery, strategy input and ownership of key channels, including Quilter’s YouTube presence.

Pay / Benefits

• Holiday: 26 days
• Pension scheme
• Private medical insurance
• Life assurance 4x salary
• Income protection 75% of salary
• Flexible benefits option for UK employees

Responsibilities

• Create and adapt social-first content across formats (social posts, video, YouTube descriptions, website content, articles, email)
• Support adviser recruitment and customer acquisition through paid and organic social campaigns and other digital channels
• Manage day-to-day social media delivery across platforms (planning, publishing, community management, performance optimisation)
• Assist paid social advertising with channel expertise, audience insights and best-practice guidance to improve campaign performance
• Utilise social media management tools to schedule, monitor and optimise activity
• Plan and prioritise own workload with deadlines and stakeholder updates
• Contribute to SEO, AEO and AI discovery initiatives to improve content performance
• Collaborate with Marketing to plan targeted campaigns driving engagement, reach and lead generation
• Provide guidance to internal stakeholders on effective use of social media and digital content
• Own Quilter’s YouTube channel including planning, publishing, governance and performance monitoring
• Support website content creation, maintenance and optimisation aligned with audience needs and regulatory requirements
• Work with marketing, communications, content and video teams on integrated campaigns across customer and adviser journeys
• Monitor and analyse performance across paid/organic social and other channels to drive improvements
• Build relationships with stakeholders as a trusted digital content and social media partner

Key requirements

• Digitally-minded marketer with strong social media experience
• Experience with paid social campaigns or advertising
• Interest in adviser recruitment marketing and content that delivers measurable results
• Experience managing social media channels and creating platform-appropriate content
• Ability to adapt content for different platforms, audiences and campaign stages
• Confident with website content and understanding of SEO principles, with interest in AI-driven search
• Comfort with creating and optimising content for web, social, email and video
• Strong organisational skills and ability to manage multiple priorities across stakeholders
• Ability to work independently and take ownership while involving others as needed
• Experience creating content/campaigns for consumer or adviser audiences, especially recruitment or lead generation
• Experience using paid social advertising tools and social media management platforms (e.g., Sprout Social, Hootsuite, Sprinklr) or similar, and CRM/email platforms
• Thrives in a fast-paced, ambitious environment
• The role values diversity and inclusion and client/community service ethos

• Strong organisational skills
• Stakeholder management
• Proactive ownership and accountability
• Sprout Social
• Hootsuite
• Sprinklr

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