Growth Marketing Manager

• Own SMB acquisition and deliver against MQL volume and CPL targets
• Analyse funnel and performance data to identify and prioritise growth opportunities
• Own paid acquisition across Google and LinkedIn Ads
• Manage budgets and allocate spend based on performance
• Work with the content lead to scale organic search
• Run CRO and A/B tests to improve website and landing-page conversion
• Build and optimise automated nurture and re-engagement journeys
• Run continuous growth experiments across channels, audiences, messaging and creative
• Collaborate with Sales to understand lead quality
• Track performance through pipeline and revenue to inform investment decisions
• Report to the Head of Marketing

Requirements

• 5 years’ experience in growth marketing, ideally in B2B SaaS
• Proven experience scaling lead acquisition while reducing CPL within an SMB high-volume model
• Strong hands‑on experience running Google Ads and improving performance
• Experience building landing pages and running CRO and A/B tests
• Strong analytical skills
• Confident using HubSpot, GA4 and Google Search Console to independently diagnose performance and funnel drop-off
• Evidence of turning data and insight into changes that materially improved growth
• Hands‑on experience across acquisition, CRO and reporting rather than relying on a large specialist team
• SEO‑literate and comfortable collaborating with content to scale organic acquisition

Core Competencies

Demonstrates expertise in growth marketing with a focus on lead acquisition, performance analysis, and conversion rate optimization. Proficient in utilizing data‑driven insights to enhance marketing strategies and improve overall growth metrics.

Highest-signal resume keywords

• Growth Marketing
• Lead Acquisition
• Google Ads Management
• CRO and A/B Testing
• Data Analysis

Hard Skills

• Growth Marketing
• Lead Acquisition
• CRO
• A/B Testing
• Performance Analysis
• SEO
• Landing Page Development
• Budget Management
• Funnel Analysis
• Automated Nurture Journeys

Soft Skills

• Analytical Skills
• Collaboration

Industry Keywords

• B2B SaaS
• MQL
• CPL
• Organic Acquisition
• High-Volume Model

Tools & Technologies

• HubSpot
• GA4
• Google Search Console

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