Marketing Measurement Lead – MMM & MTA Strategy

URBN is seeking a senior marketer to lead measurement, modelling and budgeting across its European digital business. You will own MMM/MTA frameworks, translate data into commercial guidance, and ensure alignment between brand and performance investments.

You will partner with channel leads, Finance and Data/BI to deliver rigorous, decision-ready insights that drive ROAS and long-term customer value across paid, organic and social channels.

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