Strategic Off-Trade Sales Controller – Retail & E-Com

Fortitude Drinks UK is seeking a Sales Controller to lead off-trade sales across major retailers and e-commerce. You will provide commercial leadership, develop strategic account plans, drive growth, and manage NAMs, aligning with brand and mission.

You will own forecasting, budgeting, and performance reviews; lead negotiations, oversee stock planning, and deliver monthly reviews. Travel to customer sites and London/Middlesbrough offices is required; ideal candidate has strong FMCG background

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