HMID BU Marketing Manager

Product Strategy & Roadmap

• Define portfolio strategy, positioning, segmentation, and differentiation across industrial and automotive segments
• Translate customer and market requirements into prioritized product specs, value propositions, and data-driven business cases
• Lead marketing input into product roadmaps and lifecycle planning
• Develop deep understanding of system-level requirements and platform strategies
• Personally lead product definition for the most strategically impactful programs, ensuring first-hand market insight shapes every critical decision

Go-to-Market Execution

• Create and execute marketing strategies targeting priority segments, regions, and strategic accounts
• Partner with Sales on pipeline reviews, forecast alignment, and corrective actions
• Drive win/loss analysis and competitive intelligence to refine positioning
• Support strategic customer engagements and executive-level discussions

Sales Enablement & Communications

• Define and drive high-impact collateral: solution briefs, presentations, launch kits, and case studies
• Lead product launches and ensure consistent messaging across all channels
• Serve as primary liaison to Corporate MarCom for brand-compliant execution

Team Leadership

• Manage a team of Marketing Engineers with full personnel responsibility
• Set clear priorities, enforce execution standards, and foster a high-performance culture
• Develop talent through coaching, structured development plans, and succession planning
• Lead by example as a hands-on contributor — stepping in to personally drive critical tasks when the situation demands it

Operational Excellence & Innovation

• Champion the adoption of AI-powered tools and workflows across the team to accelerate decision-making, automate routine tasks, and multiply productivity
• Leverage Tableau, Excel, and the broader Microsoft 365 suite to build dashboards, perform analyses, and deliver data-driven insights that inform strategy
• Continuously identify and implement process improvements that free the team to focus on high-value, strategic work

Partner & Ecosystem Development

• Manage and strengthen Microchip’s worldwide Touch Partner network
• Drive design-ins through module partners, distribution, and direct customer channels

Cross-Functional Collaboration

• Coordinate with Sales, Engineering, Applications, Systems, and Supply Chain
• Represent marketing in cross-functional forums and customer escalations

Requirements/Qualifications

Education

• Bachelor’s or Master’s degree in Electronics, Computer Science, or related fields
• MBA or equivalent senior expertise in marketing or applications roles is a plus

Experience

• Minimum 10 years in microcontroller or touch controller systems (applications, technical marketing)
• Minimum 10 years in Automotive, Consumer, and/or Industrial segments
• Proven track record in product marketing, portfolio strategy, or go-to-market execution in the semiconductor industry

Skills

• Strong strategic thinking with ability to prioritize in complex, resource-constrained environments
• Business acumen: business case development, forecast reviews, pipeline analysis, pricing strategies
• Technical depth: system-level architectures, semiconductor product development, qualification standards (AEC-Q100)
• Hands-on proficiency with analytics and productivity tools – particularly Tableau, Excel, and Microsoft 365 – with the ability to build dashboards and derive actionable insights
• Demonstrated experience leveraging AI tools to optimize team workflows and accelerate output
• Excellent oral and written communication in English; second language is an advantage
• Self-motivated, customer-oriented, structured, and data-driven

Travel

• Willingness to travel across Asia, the United States, and Europe for customer visits and business engagements

Travel Time

25% – 50%

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