Global Social Media & Influencer Marketing Lead – Luxury Consumer Products
Are you a visionary digital leader with a passion for luxury and a talent for shaping culture? We’re searching for a Global Social Media & Influencer Marketing Lead to define the future of our brand across key platforms and international markets.
Reporting to the Director, Integrated Marketing, you will be the driving force behind a global social and influencer strategy—blending strategic leadership with hands‑on execution to deliver measurable impact on engagement, awareness, and sales.
What You’ll Do
- Define and lead a global social media strategy across Instagram, Facebook, YouTube, and X, ensuring alignment with brand objectives and growth ambitions.
- Own and lead the global influencer marketing strategy.
- Develop and execute best‑in‑class influencer campaigns.
- Identify, contact, and nurture relationships with influencers who authentically align with the brand vision, values, and luxury positioning.
- Oversee influencer campaign budgets.
- Drive creative innovation, introducing fresh formats, new content approaches, and emerging platform opportunities to enhance reach and engagement.
- Partner closely with regional teams, ensuring the global strategy is consistently executed while empowering local adaptation and excellence.
- Use insights and analytics to measure impact, refining strategies to continually improve performance across channels.
Who You Are
- A strategic, social‑first leader with a proven track record in global social media and influencer marketing.
- Experienced in Luxury, Tech, Electronics preferred with a deep understanding of premium audiences and elevated storytelling.
- A confident relationship‑builder, able to engage influencers, align stakeholders, and collaborate across regions.
- Both visionary and hands‑on, capable of crafting strategy while flawlessly executing campaigns.
- A trend champion with a pulse on digital culture, emerging talent, and evolving consumer behaviours.
This is a rare opportunity to shape the global digital voice of a luxury brand—leading bold campaigns, influencing culture, and driving meaningful business impact. You’ll work at the intersection of creativity, strategy, and innovation, helping to define what luxury looks like for a new generation.
It’s a permanent role; however, if you are a freelancer and available immediately, please apply as the business is looking for immediate support while recruiting for the permanent position.
Referrals increase your chances of interviewing at Stopgap – Marketing, Digital & Creative Recruitment by 2x.
Seniority level
- Mid‑Senior level
Employment type
- Full‑time
Job function
- Marketing
Industries
- Staffing and Recruiting
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