Paid Social Manager

About the Role

You will lead the day‑to‑day delivery, optimisation and governance of paid social campaigns across EMEA via our Hub in London for the agencies leading regional global lottery & fashion clients as part of a unified digital activation strategy. As an Agent of Change you will bring technical depth, curiosity and collaborative leadership to the client, network and agency team, turning complex paid social signals into clear strategic direction and brand ambition into paid social‑driven growth.

Responsibilities

• Lead day‑to‑day optimisation of paid social campaigns across Meta, TikTok, Pinterest and other platforms.
• Support cross‑channel activation across paid social, discovery and emerging performance channels.
• Analyse performance data to identify growth opportunities and optimisation priorities.
• Manage audience targeting, creative testing and budget pacing.
• Develop structured test‑and‑learn roadmaps to drive incremental performance.
• Produce weekly and monthly performance reports for client stakeholders.
• Translate campaign data into clear, actionable insights and recommendations.
• Monitor KPIs including CPA, CPL, conversion volume and incremental growth.
• Support the development of cross‑channel performance dashboards.
• Oversee campaign setup, trafficking and platform configuration across social platforms.
• Ensure strict QA processes for campaigns, tracking and budgets.
• Review pixel and conversion tracking implementation and collaborate with analytics teams where required.
• Develop ad copy and creative testing proposals.
• Collaborate with creative teams to ensure messaging aligns with brand and performance goals.
• Identify opportunities for creative testing, format experimentation and messaging optimisation.
• Work closely with platform partners and vendors (Meta, TikTok, LinkedIn, third‑party tools).
• Identify and activate beta opportunities, new ad formats and platform innovations.
• Ensure campaigns leverage the latest platform capabilities.
• Work with a global team across multiple markets.
• Share best practices and performance learnings across regions.
• Coordinate with local teams on market nuances, language considerations and cultural relevance.
• Act as a point of contact for the client across Paid Social planning, optimisation & innovation.
• Drive forward business continuity via client‑aligned quarterly priorities, QBRs & status meetings.
• Work with the client on the roadmap for Paid Social maturity & innovation.
• Lead the cadence and creation of client‑facing Paid Social case studies & opportunity showcase.

Skills & Experience

• Strong experience with platforms such as Meta Ads Manager, TikTok Ads Manager, Pinterest Manager, and YouTube or other social video platforms.
• Experience with performance marketing reporting and optimisation.
• Strong analytical skills and comfort working with campaign data.
• Experience working in fast‑paced, multi‑market environments.
• Experience with paid search or programmatic platforms (nice to have).
• Experience working with e‑commerce or retail clients (nice to have).
• Familiarity with automation tools, feed‑based advertising or campaign optimisation platforms (nice to have).

We are committed to hiring and developing exceptional talent and believe in celebrating diversity and inclusion. Our team thrives on collaboration, positivity and the unique perspectives that each individual brings.

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