London | Competitive package
Get Naked. Get fuelled. Get going.
Advocate Group are excited to be partnering exclusively with Tropicana Brands Group to recruit a Marketing Manager for Naked, one of the most recognised brands in the smoothie category.
And this is much more than simply managing an established brand.
Naked is entering an exciting next phase, with significant investment, strong senior backing and real ambition around where the brand can go next.
The opportunity is to take an already hugely recognised brand and help push its boundaries, strengthening the core business while exploring new propositions across health, wellness, functional ingredients and everyday performance.
For the right marketer, this is an opportunity to have a genuine influence on the long-term direction of Naked.
The opportunity
You will take ownership of the brand strategy, working across both the established Naked portfolio and the next generation of growth opportunities.
You will have the scope to:
- Shape the medium and long-term growth strategy for Naked
- Build and scale propositions across health, wellness and functional ingredients
- Strengthen and grow the existing core portfolio
- Develop distinctive, culturally relevant brand communications
- Influence portfolio strategy and future innovation
- Turn consumer insight into meaningful commercial opportunities
- Drive penetration, relevance and sustainable brand growth
- Work closely with senior marketing and commercial leadership
- Lead and develop a Brand Manager
- Partner with agencies while bringing your own ideas, creative judgement and point of view
There is significant investment behind the brand and a genuine appetite from the leadership team to push it further.
That creates a great combination. You have the scale, resources and reach of Tropicana Brands Group, alongside the opportunity to think entrepreneurially and make a very visible impact on the future of Naked.
A genuinely hands-on Marketing Manager role
You will have a Brand Manager reporting into you, but this is a lean, entrepreneurial marketing team.
You will need to be equally comfortable setting the direction, influencing senior stakeholders and agency partners, and getting into the detail yourself to make things happen.
This is not a role for someone who simply wants to maintain what is already there.
We are looking for someone who wants to build.
Who are we looking for?
We are deliberately keeping the background broad.
You could currently be working in food, drinks, beauty, personal care, health, wellness, alcohol or another strong consumer-led category. What matters more is the type of marketer you are.
You will ideally bring:
- Strong brand-building experience within a consumer environment
- Evidence of growing brands or propositions beyond their initial launch
- Excellent commercial understanding and confidence interpreting brand performance
- Genuine creative instinct and an understanding of what makes brands culturally relevant
- The confidence to contribute to creative thinking rather than simply manage an agency process
- Experience working cross-functionally and influencing senior stakeholders
- A hands-on approach and willingness to stay close to execution
- The ability to operate with pace when everything is not perfectly defined
- Strong marketing foundations combined with an entrepreneurial mindset
You may have developed your career within a large, highly regarded consumer organisation and now want greater ownership.
Equally, you may already have experience combining strong marketing discipline with the pace and autonomy of a challenger or entrepreneurial environment.
What matters is that you are a brand builder, not simply a brand custodian.
Someone who wants to understand what is driving performance, identify where the next growth opportunity sits, create brilliant work and stay close enough to the business to see that work translate into results.
Why Naked?
You will be joining at a point where the ingredients are already there: a hugely recognised brand, investment, leadership support, an established consumer platform and significant headroom for growth.
Now comes the opportunity to help shape what Naked becomes next.
For the right marketer, this has all the ingredients to become one of those roles you can look back on as a defining piece of work in your career.
If that sounds like you, we would love to talk.
This search is being managed exclusively by Advocate Group on behalf of Tropicana Brands Group. All direct or third-party applications will be forwarded to Advocate Group for processing.
Advocate Group is a leading recruitment partner within the UK FMCG and consumer products sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion or belief, sexual orientation or age. By applying for this role, you agree to our Privacy Policy, which can be found on our website. Please note that Advocate Group is acting as an employment agency in relation to this vacancy.
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