Measurement Lead: Data-Driven Growth & MMM Strategy

Starcom, part of Publicis Groupe, is seeking a Measurement Lead to own the measurement agenda across brands and markets, translating objectives into KPI frameworks and driving MMM, geo-lift and experimentation outputs that influence planning and investment decisions.

The role sits at the nexus of analytics and client leadership, requiring proven ability to manage senior stakeholders, lead cross-functional teams and elevate measurement maturity across campaigns and markets.

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