As the Trade Marketing Manager, you will play a pivotal role in shaping the activation strategy for On and Off Trade channels, working with leading retailers across the UK and Europe. You’ll be at the heart of a fast-growing business with a diverse brand portfolio.
We’re looking for someone with an entrepreneurial spirit who thrives in a dynamic, autonomous environment. If you’re creative, hands-on, and ready to make a real impact, we’d love to have you on board.
Key Responsibilities:
Develop and execute through-the-line marketing strategies for the branded portfolio across On and Off Trade channels.
Create and implement trade activation materials, including social and digital tools, to support trade channels.
Develop compelling sales presentations to enhance customer engagement.
Represent the marketing team at key On & Off Trade customer meetings, providing expert insights.
Collaborate with internal teams to plan and execute brand experiential and trade events.
Serve as the key liaison with brand partners, license owners, and trade representatives.
Manage PR activities within the industry, delivering key messages and building relationships with trade media.
Measure and report on the effectiveness of trade marketing activities, drawing insights from sales, finance, and data analytics.
Degree in Marketing, Digital Marketing, or a relevant field (CIM/IDM qualification is a plus).
Minimum of 3 years of experience in a similar role or 5+ years of relevant industry experience.
Strong background in both On and Off Trade marketing, with experience in the UK and European markets.
Proven ability to create and manage multi-channel campaigns.
Experience managing multiple agencies across European markets.
Familiarity with category data sets like Nielsen or Kantar is a plus.
Mother tongue: French
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