Digital Marketing Manager – HubSpot – PropTech

Sector: PropTech

A scaling PropTech business has recently implemented HubSpot and is now looking for a Marketing Manager with strong HubSpot expertise to take ownership of the platform and build a best‑in‑class automation engine.

This is a hands‑on, commercially focused role responsible for driving qualified demand, improving lead‑to‑occupancy conversion, and optimising the full customer journey through smart use of CRM and automation.

Key Responsibilities

• Own and optimise HubSpot (workflows, automation, lead scoring, segmentation, reporting)
• Build and refine automated nurture journeys to improve MQL → booking conversion
• Lead multi‑channel digital performance activity (SEO/SEM, paid social, display, email/SMS)
• Improve CPL, CAC and overall funnel performance
• Deliver clear performance reporting to senior leadership
• Collaborate closely with Sales and Operations to maximise occupancy and NOI

Ideal Background

• Strong, hands‑on HubSpot experience (essential)
• Proven track record in marketing automation and lead management
• Performance marketing experience across digital channels

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