Paid Social Manager

BettingJobs is currently recruiting for an established iGaming company are looking to hire a Paid Social Manager to join their team.

Responsibilities:

• Manage Meta, Snap, and TikTok campaigns across assigned markets, overseeing setup, budgets, creative assets, and ad compliance




• Collaborate with global stakeholders and country managers to plan and execute annual Paid Social marketing forecasts




• Deliver accurate daily, monthly, and quarterly reporting, including CLV analysis, while translating campaign data into actionable performance recommendations




• Support full-funnel acquisition strategies with Brand teams, including upper-funnel initiatives tailored to international markets and audience behaviour




• Partner with data teams to optimise tracking, landing pages, and ad functionality across campaigns




• Identify automation and technical efficiency opportunities while leading internal and external meetings to present insights and recommendations

Requirements:

• 4+ years’ experience managing Paid Social campaigns, ideally within the iGaming industry.




• Proven ability to manage large budgets across multiple markets while ensuring compliance with regulatory and responsible gaming standards.




• Strong analytical skills with experience using Tableau, reporting tools, attribution models, AppsFlyer, GTM, and advanced Excel




• Solid understanding of Paid Social platforms, tagging, tracking, and attribution methodologies.




• Highly organised with experience managing multiple projects simultaneously and reporting through Microsoft Office tools.




• Excellent communication and presentation skills, confident engaging senior stakeholders and collaborating across teams and external partners.




• Proactive, confident, and willing to take initiative and test new ideas.

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