Dorking, Surrey (Hybrid – minimum 3 days onsite)
Are you a strategic, commercially minded marketing leader who thrives in a fast‑paced events environment? This is an exciting opportunity to take ownership of a portfolio shaping the marketing strategy and driving audience growth, engagement, and event success.
As Senior Marketing Manager, you’ll lead a talented team and work cross‑functionally with sales, editorial, conference, data, web, and paid media specialists to deliver high‑impact, insight‑driven campaigns. If you love combining creativity with analytics — and you’re energised by delivering brilliant events — this role will suit you perfectly.
What You’ll Be Doing
- Developing and delivering strategic marketing plans across multiple exhibitions, conferences, and magazines
- Leading audience development strategy and ensuring all communications reflect strong positioning and compelling messaging
- Managing, coaching, and developing Marketing Managers and Executives
- Overseeing marketing budgets and ensuring campaigns deliver ROI
- Building and nurturing partnerships with industry bodies and sector media
- Leading multi‑channel campaign execution and reporting on performance
- Analysing pre‑registration, attendee data, and KPIs to optimise campaigns
- Managing creative and design processes to ensure brand consistency
- Collaborating with sales to support new business and retention campaigns
- Providing on‑site event marketing leadership — from visitor experience to content capture
Key Skills & Experience
- Proven experience in marketing for exhibitions, events, or B2B media
- Strong leadership skills with a coaching mindset
- Exceptional written and verbal communication
- Highly organised with excellent attention to detail
- Confident managing multiple projects at pace
- Strong understanding of digital marketing, analytics, and CRM/ESP platforms
- Analytical thinker with the ability to turn data into actionable insights
- Creative problem‑solver with a collaborative approach
- Comfortable influencing stakeholders at all levels
Why This Role
You’ll have the autonomy to shape strategy, elevate audience engagement, and directly influence the success of major industry events. It’s a role for someone who loves variety, thrives on ownership, and enjoys leading a high‑performing team.
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