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An established and highly regarded law firm in Newport is looking to appoint an experienced Marketing Manager to lead and develop its marketing activity across the business.
This is an excellent opportunity for an ambitious marketing professional with previous experience within the legal sector who understands the unique requirements, audience and commercial environment of a professional services organisation.
The Marketing Manager will take ownership of the firm’s marketing strategy, brand positioning and communications, ensuring marketing activity supports wider business objectives and contributes to continued growth.
The successful candidate will be both strategic and hands-on, with the ability to develop and implement effective marketing campaigns while managing multiple stakeholders and priorities across the firm.
Key Responsibilities
- Develop and implement the firm’s overall marketing strategy, aligned with business development and commercial objectives.
- Manage and strengthen the firm’s brand, ensuring consistent positioning and messaging across all channels.
- Plan, deliver and evaluate integrated marketing campaigns across digital and traditional channels.
- Develop and manage the firm’s content strategy, including website content, thought leadership, articles, newsletters and other communications.
- Manage the firm’s digital presence, including website, SEO, email marketing and social media activity.
- Work closely with Partners, fee earners and internal stakeholders to identify marketing opportunities and translate legal expertise into engaging, commercially focused content.
- Support business development initiatives, pitches, tenders, events and client communications.
- Develop campaigns and initiatives to enhance client engagement, brand awareness and market positioning.
- Manage external marketing agencies, suppliers and creative partners where required.
- Monitor marketing performance and provide regular reporting and insight to senior stakeholders.
- Use data and market insight to identify opportunities, measure ROI and continually improve marketing activity.
- Manage the marketing budget, ensuring effective allocation of resources and commercial value. xwwtmva
- Support the planning and delivery of events, seminars and networking activity.
- Identify opportunit
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