Digital Marketing Transformation Director/Lead
Location: London (Hybrid)
Interim 6-12 months
The Opportunity
A leading international consumer healthcare business is seeking an exceptional Digital Marketing Transformation Director to lead a major growth and digital transformation agenda.
Following a period of significant strategic change, the organisation is accelerating its direct-to-consumer capabilities and digital growth strategy. This newly created leadership role will be responsible for shaping and delivering a best-in-class digital marketing, customer engagement and DTC transformation programme.
The successful candidate will combine strategic thinking with hands-on execution, helping the business evolve from a predominantly retail-led model into a highly data-driven, consumer-centric organisation with world-class digital capabilities.
This role is particularly well suited to individuals from leading strategy consulting firms who have advised consumer, retail, healthcare, wellness or subscription-based businesses on growth strategy, digital transformation and customer acquisition.
Key Responsibilities
- Develop and lead the organisation’s digital growth strategy.
- Define the roadmap for expanding direct-to-consumer revenues and customer lifetime value.
- Identify new consumer acquisition channels, digital business models and growth opportunities.
- Lead major transformation initiatives across digital marketing, customer experience, CRM, analytics and eCommerce.
Direct-to-Consumer Growth
- Build and optimise a scalable DTC operating model.
- Improve customer acquisition, retention and repeat purchasing behaviour.
- Develop subscription, loyalty and lifecycle marketing programmes.
- Enhance end-to-end digital customer journeys across all touchpoints.
- Drive measurable improvements in marketing ROI.
- Establish advanced performance measurement and attribution capabilities.
- Optimise channel investment across paid, owned and earned media.
- Introduce data-driven approaches to segmentation, targeting and personalisation.
Digital & Data Capability
- Define future-state martech and customer data architecture.
- Improve the use of consumer insights to drive commercial decision-making.
- Establish scalable reporting, KPI and dashboard frameworks.
- Partner with technology and digital teams on capability development and platform enhancement.
Leadership & Change Management
- Act as a senior transformation leader across the business.
- Influence executive stakeholders and align teams behind strategic objectives.
- Lead cross-functional programmes spanning commercial, marketing, digital, technology and external partners.
- Foster a culture of innovation, experimentation and continuous improvement.
Candidate Profile
Experience
- Experience gained within a leading strategy consulting firms. MBB or similar
- Significant experience leading digital transformation, commercial excellence or growth strategy engagements.
- Proven track record supporting consumer-facing organisations on DTC growth initiatives.
- Strong understanding of digital marketing, CRM, customer analytics, eCommerce and customer experience.
- Experience working with senior executives and delivering enterprise-wide transformation programmes.
- Exposure to consumer healthcare, FMCG, nutrition, wellness or subscription-based consumer product sectors is highly desirable.
Personal Attributes
- Highly commercial and growth-oriented.
- Data-driven and analytically rigorous.
- Strategic thinker with strong delivery capability.
- Influential communicator capable of engaging board-level stakeholders.
- Comfortable operating within ambitious, fast-paced and private equity-backed environments.
- Entrepreneurial mindset with a hands-on approach.
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