Brand Marketing Manager

About the brand

Our client is a very well-established British luxury resort wear brand that uses luxury fabrics in the design and production of its beach and resort wear range.

The role

We’re looking for a Brand Marketing Manager to be the Guardian of the Brand and ensure how the brand shows up across every channel. You’ll set the creative direction, run the campaign calendar, and make sure the work looks and feels like the brand — whether it’s a press feature, a social post, or a window display.

This is a broad brief. You’ll be as comfortable briefing a photographer as you are reading a performance report, and you’ll be hands-on rather than purely strategic.

What you’ll do

• Own and evolve the brand identity across all touchpoints, keeping a consistent standard as we grow
• Plan and deliver integrated campaigns spanning PR, social, print, external ads, events, and retail
• Manage the PR programme, whether in-house or with an agency: press relationships, product placement, launch moments, and coverage tracking
• Run our social channels end to end, including content planning, video, community, creator and talent partnerships, and paid support
• Produce brand imagery, working with photographers and stylists
• Brief and manage external agencies, freelancers, and production partners, and hold them to the standard
• Own the marketing budget and report on what is working against agreed KPIs

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