Senior Digital Marketing Executive

Overview

In this role, you support commercial decision-making by turning customer, market, and funnel insights into actionable strategy. You will partner with Marketing Communications to shape content, campaign delivery, and data-driven recommendations that improve targeting and channel effectiveness. You’ll manage and optimise the C4C CRM to ensure data accuracy, lead flow, and adoption, while enabling a cohesive marketing automation approach. You’ll deliver dashboards and insights to inform segmentation, targeting, and campaign optimization across digital channels, and work closely with Sales, Product, and agencies to drive impact.

Pay / Benefits

• Culture of trust and accountability
• Lifelong learning and career growth
• Innovation powered by people
• Comprehensive compensation and benefits
• Health and well-being

Responsibilities

• Maintain master data within C4C
• Perform periodic system updates and ensure data accuracy
• Research markets using business intelligence suites
• Ensure C4C usage across Sales and Back Office
• Generate dashboards and analytical reports for management
• Provide reporting support for Sales, Marketing, and leadership teams
• Organise and manage C4C training for Sales and Back Office teams
• Support Showpad training and adoption of sales enablement tools
• Operate within Marketing Operations workflows, processes, and approvals
• Collaborate with Sales, Product, Marketing Communications, and external agencies to support campaign execution
• Build cross-functional alignment between CRM, Sales, and Marketing teams
• Support Go-To-Market activities through CRM insights and data
• Conduct customer segmentation for targeted marketing activities
• Use 3rd party market research tools to identify potential customers by business line
• Support content creation for Emarsys and CRM-driven campaigns
• Provide support for creative direction and campaign messaging where CRM data influences targeting

Key requirements

• Experience in CRM systems
• A degree or equivalent qualifications in Marketing or Digital Marketing
• Knowledge and experience of B2B Sales intelligence and prospecting platforms (Cognism, D&B Hoovers or equivalent) is an advantage
• Knowledge of infrastructure, utilities, defence and associated engineering markets is an advantage but not essential
• Ability to demonstrate an analytical approach
• Experience of SAP / SAP C4C (or equivalent e.g. Salesforce)
• Working knowledge of MS Office, Outlook and SAP C4C or Salesforce.com
• Presentation skills
• Excellent communication and interpersonal skills
• Self-motivated attitude and initiative

• Excellent communication and interpersonal skills
• Self-motivated
• Collaborative mindset
• CRM systems
• C4C
• Salesforce.com

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