Area Sales Manager – Aftermarket Direct

Overview

You will drive revenue growth for our air compressor range across your territory, focusing on aftermarket components and warranty-related services. You’ll plan sales activities, engage key accounts, and deliver compelling product value propositions. You’ll build trusted advisor relationships, manage pricing within guidelines, and maintain CRM-driven visibility. This field-based role combines strategic account management with hands-on sales and regional collaboration to achieve growth and profitability.

Pay / Benefits

• training from day one (40 hours+ per year)
• pension scheme
• supportive collaborative team
• career development and progression

Responsibilities

• Maximise sales of the air compressor range and grow aftermarket components revenue across the territory
• Plan and prioritise sales activities, prospect interactions and marketing efforts to hit business goals
• Develop trusted advisor relationships with key accounts and executive sponsors
• Deliver sales presentations, site visits, and exhibitions as needed
• Drive a value-based sales approach highlighting product features and benefits
• Manage customer satisfaction and support warranty and related issues in the territory
• Manage pricing within guidelines with support from CTS Business Line Manager
• Operate within the tier-based loyalty structure and the company mission
• Proactively use CRM (C4C) to maintain clear view of forecast and pipeline
• Formulate commercial proposals and pricing to maximise revenue and profit

Key requirements

• HNC/ONC qualification or equivalent experience
• Proven B2B sales experience; industrial sector aftermarket experience is a plus
• Strong knowledge of the compressed air industry
• Experience of sales territory management
• Able to apply technical/professional knowledge effectively
• Promote and maintain a culture of quality and continuous improvement
• Strong persuasive communication and interpersonal skills
• Ability to identify alternatives and implement innovative solutions
• Full UK driving licence with <6 penalty points
• Willingness to visit Warrington office as required
• Lives within the geographical area

• Persuasive communication
• Relationship building
• Problem solving and adaptability
• Collaboration and teamwork
• Knowledge of the compressed air industry
• CRM usage (C4C)

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