Описание:
Robinhood aims to democratize finance by making investing simple, safe, and accessible. Its International & Crypto team supports brokerage and crypto offerings in expansion markets.
Задачи:
- Own product marketing in expansion markets, leading positioning and go-to-market strategy for new products, features, and evergreen initiatives;
- Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance teams to deliver strategic growth initiatives;
- Advise product teams on roadmaps and improvements using user insights, market feedback, and regional learnings;
- Develop differentiated narratives and messaging based on user insights, testing, and audience understanding;
- Craft marketing plans and creative direction to drive relevance, adoption, and sustained engagement;
- Define success metrics and track impact with product and data science teams while ensuring legal and compliance alignment.
Требования:
- 7+ Years of experience in product marketing or adjacent consumer growth/product roles in tech;
- Strong growth marketing leadership, including positioning, messaging, and integrated launch plans across channels;
- Ability to explain complex concepts simply, clearly, and humanely;
- Strong relationship-building skills and ability to lead cross-functionally through influence;
- Data-informed decision-making skills, including experimentation and performance measurement;
- Fluency across lifecycle, performance, in-product, and social marketing channels;
- Experience operating in regulated consumer products and partnering with legal and compliance teams;
- Ability to thrive in a fast-paced, action-oriented environment.
Условия:
- Performance-driven compensation with multipliers for outsized impact, bonus programs, and equity ownership;
- Supplemental health insurance, ancillary insurance, and mental health support programs;
- Employer-paid lifestyle wallet covering wellness, childcare, learning, and other expenses;
- Company holidays, paid time off, sick time, paid volunteer time off, and parental leave;
- Catered meals, events, and comfortable workspaces;
- Monthly commuter stipend.
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