Digital. Lead

Plimsoll is looking for a Digital Lead who can develop and execute content strategies, manage channel growth, and create engaging video and digital content.,

Commercial Strategy & Revenue Growth

• Develop and pitch digital content ideas, commercial strategies and revenue models for new and existing Plimsoll IP.
• Work with the Chief Development Officer and Creative Director to build multi-platform distribution, audience growth and promotional strategies into pitches for partners, brands and commissioners.
• Maximise the value of Plimsoll’s back catalogue and broadcast archive across digital platforms.
• Oversee digital revenue and rights exploitation alongside relevant internal and external partners, ensuring performance is tracked and reported effectively.
• Use audience insights and performance data to identify opportunities and inform future content strategy.

Content & Creative

• Work with the Creative Director to shape the creative direction, visual identity and tone of Plimsoll’s digital output.
• Develop and pitch original digital formats, spin-offs and commercial content in collaboration with Development teams.
• Oversee digital content from concept through to delivery, including creative development, production, post-production, approvals, graphics and packaging.
• Use YouTube and social platforms as a testing ground for new ideas and formats, using audience response to identify concepts with potential to grow.
• Lead day-to-day digital activity across development, production and commercial projects.
• Work closely with Plimsoll’s senior leadership team to ensure digital strategy supports the company’s wider creative and commercial ambitions.
• Build strong working relationships with external partners, platforms, brands and distributors.

Key Qualifications

• A strong understanding of digital content, online audiences and how major social and video platforms are evolving.
• A genuine passion for natural history, factual entertainment and digital storytelling.
• Proven experience developing and delivering digital content from initial idea through to publication.
• Strong editorial instincts and an understanding of what makes content perform online, including titles, thumbnails, formats and audience retention.
• Experience developing pitches, commercial proposals and audience strategies for partners, brands or commissioners.
• An understanding of digital revenue models, rights and archive exploitation, including AVOD and FAST.
• Confidence using audience analytics to inform creative and commercial decisions.
• Experience working with senior stakeholders and external partners.
• A good working knowledge of creative tools such as Adobe Creative Suite.
• An interest in emerging technology, including AI tools, and how they can improve creative and production workflows.

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