nomad is building the next-generation wearable. All other wearables on the market read your body, they hand you your data, and assume this information is in itself the intervention. We are building something different. The first wearable that reads your body and then does something about it.
The role
You will own nomad’s presence on TikTok, Instagram, YouTube Shorts, and LinkedIn end to end: strategy, calendar, scripting, shooting, editing, posting, community, and analytics. Increasingly, you’ll own how nomad shows up beyond the feed too: press, events, and community on the ground.
This is a founding hire; you report directly to the CEO and will work with him daily. This is a close, high-trust partnership. The rest of the team is there to support you: the science team will get you the substance, the engineering team will get you the device, and everyone is available for filming and interviews.
You’ll have direct access to the founders, the lab, the device, and the research as it happens. We will give you guidance and ideas about what we like, and the rest is up to you.
What you’ll actually do
Build and run the content engine across all four platforms, with distinct native strategies for each (short-form vertical video for TikTok/Reels/Shorts, longer-form content on LinkedIn and YouTube).
Turn advanced science into shareable mainstream content.
Shoot and edit in-house. Lab footage, build logs, conference days, device teardowns, founder explainers and whatever else takes your fancy.
Reply, DM, host, show up in the comments.
Run a testing loop (hooks, formats, thumbnails, posting cadence) and report on what is working with actual numbers.
Coordinate with our PR agency and support national press activity.
Take nomad offline as well as online: set up and grow, for example, nomad run clubs, and build the community in person as well as in the feed. Or any other events you can think of.
Get out and meet people who matter to nomad; doctors, researchers, coaches, athletes, and find ways to turn those relationships into partnerships.
Support launch moments: product reveals, funding news, publications, conferences.
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