Growth-Driven Sales Director – UK & Northern Europe

ASR International is seeking a commercially driven Sales Director to own the UK, Ireland and Northern Europe commercial operation, with full P&L and a £50m regional footprint. You will lead a small, experienced team and continue direct engagement with key accounts.

The role combines strategic leadership with hands-on execution, including pricing, channel development, and major negotiations. Travel to Northern Europe is occasional; the role is UK-based with confidentiality around the search.

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