Lead, Generative Engine Optimisation & SEO

Company: Burson
Apply for the Lead, Generative Engine Optimisation & SEO
Location: London
Job Description:

Burson, part of WPP, seeks an Associate Director in Digital Marketing to drive GEO, Digital PR and SEO strategies for leading brands in an AI-driven landscape.

You will advise clients on visibility, sentiment and risk in AI-generated search results, while shaping innovative solutions and cross-functional collaboration across the agency. The role blends strategic leadership with hands-on execution.

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Posted: September 24th, 2026