Sales Programs Associate Director

Overview

You will lead strategic sales programs that boost pipeline, enhance seller productivity, and drive revenue growth. In this role you collaborate with senior sales, revenue operations, marketing, and enablement to convert business priorities into scalable sales plays. You’ll oversee multiple regional programs, ensuring governance and measurable impact. You’ll act as a trusted advisor to sales leadership to improve customer engagement and growth. This position offers meaningful impact through cross-functional leadership and program excellence.

Responsibilities

• Develop and execute sales program strategies to drive pipeline and revenue
• Partner with senior Sales Leaders to identify priorities and growth opportunities
• Establish objectives, governance, communication plans, and operating rhythms
• Manage a portfolio of programs across regions, units, products, or segments
• Translate strategic goals into scalable field initiatives
• Ensure alignment with broader commercial and go-to-market plans
• Analyze pipeline health, productivity, and territory performance
• Lead initiatives targeting pipeline generation and account penetration
• Own measurement of program performance against key metrics
• Advise regional and senior sales leadership; participate in planning and forecasting
• Collaborate across Sales Strategy, Revenue Operations, Marketing, Enablement, Product Marketing, Customer Success, and Finance
• Lead cross-functional teams for program development and execution
• Scale successful programs and best practices across the organization
• Establish governance for accountability and execution
• Drive continuous improvement and operational excellence
• Lead, mentor, and develop Sales Programs Managers and analysts

Key requirements

• Expertise in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing or Sales Enablement
• Proven experience in designing and leading strategic sales programs
• Ability to influence senior sales leaders and executive stakeholders
• Strong understanding of B2B sales processes and go-to-market strategy
• Experience with Salesforce, Power BI, CRM analytics platforms, and sales tech ecosystems

• Influence and negotiation with senior leaders
• Cross-functional collaboration
• Coaching and team development
• Salesforce
• Power BI
• CRM analytics platforms

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