Key Account Executive – Manchester North

Overview

In this role you will drive the commercial agenda for the Diageo portfolio in North Manchester, partnering with top outlets to secure distribution and pouring agreements. You’ll lead cross-functional activation and coach regional team members to execute brand plans, delivering ROI and annual targets. You’ll grow the business by winning listings, strengthening customer relationships, and coordinating world-class activations. This is a chance to shape on-trade growth for iconic brands like Smirnoff, Guinness, and Tanqueray in a dynamic, target-driven environment.

Pay / Benefits

• Rewards and Benefits package
• Flexible working
• opportunity to work with iconic brands
• supportive cross-functional team
• career development
• diversity and inclusion values

Responsibilities

• Identify and win new business opportunities across outlets to secure distribution and pouring agreements for the full Diageo portfolio
• Coordinate performance across the area with supporting roles (Business Development Executive, Brand Activation Ambassador, Key Account Manager, Quality Executive)
• Deliver ROI through contractual agreements, manage spend, and forecast activity with key customers
• Execute the full-year operating plan (FY AOP) in line with field sales ambition
• Develop and manage customer relationships across the account base
• Determine ownership of new business opportunities within the team
• Own Route to Market (RTM) relationships for the area
• Track in-outlet performance and execution against standards (CRM where deployed)
• Ensure Guinness Draught quality and serve standards with support from the Quality Executive

Key requirements

• On Trade experience in a sales/activation role or outlet management
• Strong relationship-building with customers and route-to-market knowledge
• Commercial competence in ROI, forecasting, and investment decisions
• Knowledge of the local area’s trade and RTM relationships
• Target-driven mindset with ambition to excel in a challenging environment
• Team coaching capability and regional leadership involvement
• Organised and able to manage multiple priorities
• Agile—able to adapt workloads to business needs

• relationship-building
• target-driven
• team leadership/mentoring
• CRM system usage
• forecasting and ROI analysis
• budget management and spend forecasting

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