Director Digital Marketing

Overview

As Director of Digital Marketing, you will define and lead Convatec’s global digital and omnichannel strategy for Advanced Wound Care. You’ll shape a Centre of Excellence to elevate digital capabilities, partnering with global and regional teams to integrate channels, content, and platforms across campaigns and launches. This leadership role focuses on accelerating brand growth, customer engagement, and commercial performance in a global healthcare context. You’ll drive digital maturity and create outstanding customer experiences.

Responsibilities

• Define and execute the global digital and omnichannel strategy for the Advanced Wound Care portfolio
• Drive integration of digital engagement across brand planning, portfolio strategy, customer experiences, and launches
• Identify emerging technologies and engagement models to create competitive advantage
• Build and lead a Digital Centre of Excellence with governance, tools, and best practices
• Advise global and regional teams on activation, channel effectiveness, and engagement
• Develop organizational capability through coaching and knowledge sharing
• Design and optimize integrated customer journeys across digital channels
• Run customer-centric, insight-led campaigns to boost acquisition, retention, loyalty, and advocacy
• Shape the roadmap for websites, marketing tech, analytics, and CX capabilities
• Establish KPI frameworks and dashboards to guide data-driven decisions
• Lead and develop a high-performing digital marketing team
• Foster innovation, accountability, collaboration, and continuous improvement across the organization

Key requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or related discipline
• Significant experience leading digital marketing, omnichannel engagement, or marketing communications in complex global organizations
• Proven track record of developing and executing digital strategies that drive growth and engagement
• Deep understanding of customer journey design, content strategy, channels, CRM, marketing automation, analytics, and marketing technology
• Experience building and leading high-performing teams in a matrixed, international environment
• Strong stakeholder management and influencing skills to align across functions and regions
• Strategic thinker with commercial mindset and passion for innovation and customer experience

• stakeholder management
• influencing
• innovation
• CRM
• marketing automation
• analytics

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