Consumer Reporter

Overview

As Consumer Reporter for LADwallet, you lead timely money and consumer stories, shaping LADwallet into a trusted, useful destination. You’ll own the daily consumer-news agenda, produce explainers and guides, and develop sources across regulators, brands and experts. Your work informs readers and links complex issues to practical actions. You’ll collaborate with cross-functional teams to reach audiences across platforms and test new formats for loyalty and trust.

Responsibilities

• Lead LADwallet’s daily consumer-news agenda and identify priority stories
• Cover breaking developments across banking, borrowing, bills, energy, housing, taxes, scams and consumer rights
• Produce reactive stories, explainers, guides, comparisons, checklists and wallet-focused pieces
• Generate original reporting via FOI requests, reader case studies, expert commentary, data and public records
• Build and maintain contacts across consumer bodies, regulators, charities, brands and experts
• Monitor policy changes, official announcements and online conversations for fresh angles
• Translate complex issues into clear journalism, outlining who is affected and what readers should do
• Pitch original ideas and follow-ups prioritising reader value over rewrites
• Write accurate, engaging copy at pace meeting editorial, legal and accuracy standards
• Collaborate with Editorial, SEO, Audience, Social, Video, Commercial and Affiliate teams
• Use performance data (sessions, engagement, search trends) to improve coverage
• Contribute to repeatable editorial formats and test new loyalty-building formats
• Support general LADbible news coverage including weekends and major breaking moments

Key requirements

• Proven experience as a digital journalist or reporter
• Strong news instinct and ability to identify human consequences of policy or price changes
• Experience sourcing, pitching and writing fast-turnaround digital stories
• Comfort with primary sources, official data, regulatory announcements and expert commentary
• Track record of finding original angles and building exclusive or distinctive stories
• Excellent writing, headlines and storytelling skills; ability to simplify complex topics
• Strong understanding of SEO, search trends and digital-news performance, plus willingness to learn from data
• Rigorous accuracy, and understanding of legal/compliance in consumer/financial content
• Understanding of LADbible’s tone, audience and social-first storytelling
• Collaborative, proactive, able to work at pace in a busy newsroom
• Interest in new formats, platforms, AI tools and changing audience habits

• collaborative
• curious
• proactive
• SEO
• data-driven journalism
• FOI requests

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