Creator Programme Manager UKI

Overview

In this role you will lead the strategy and operations for SharkNinja’s mid-tier and micro creator ecosystem, building scalable systems and a high-volume roster across TikTok, Instagram, and YouTube. You will set governance, onboarding, and performance standards to turn UGC into a repeatable content engine that aligns with global brand priorities. You’ll work at the intersection of social, influencer, and creator commerce to drive scalable impact across our brands. This is a program leadership role with growing teams and cross-functional influence.

Pay / Benefits

• health insurance
• retirement plans
• paid time off
• employee stock purchase options
• wellness programs
• product discounts

Responsibilities

• Own the creator roster strategy and pipeline, including sourcing, vetting, onboarding, and organization by category/platform/content type
• Lead end-to-end program operations across the full creator lifecycle: briefing, contracting, content review, approvals, payments, off-boarding
• Own UGC infrastructure and tooling strategy: databases, onboarding flows, content libraries, performance tracking
• Set content quality and compliance standards with review frameworks and brand guardrails
• Own program performance reporting and optimization roadmap, defining KPIs and actionable insights
• Coordinate cross-functional alignment with Influencer, Creator Commerce, Paid Media, and Social teams; manage boosting/whitelisting workflows

Key requirements

• 5–7 years in influencer marketing, creator management, or social operations with scalable programs, preferably in the UK & Ireland market
• Hands-on experience with CreatorIQ, Later/Mavrck, Mavely, or similar
• Strong systems thinker who builds processes where none exist and improves them where they do
• Excellent communicator with creators, agency partners, and senior stakeholders
• Highly organized, able to manage multiple programs and deadlines
• Familiarity with TikTok Shop, affiliate-adjacent creator models, and UGC for paid amplification is a plus
• Strong understanding of the UK & Ireland social and creator landscape, including platforms, agencies, and talent networks

• excellent communication
• cross-functional collaboration
• highly organized
• CreatorIQ
• Later
• Mavrck

…