Digital Experimentation Lead – Data-Driven Growth Tests

British Airways is seeking a Digital Experimentation Lead to own and expand the experimentation programme across ba.com and our app. You will lead a small team, influence product and tech partners, and drive data-driven decisions that improve customer experience and incremental revenue.

You will collaborate with product, technology and agency partners to build and run tests, optimise the use of Adobe Target, and champion a culture of curiosity and experimentation across the Digital organisation.

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