£55,000- £65,000 + Generous Package & Benefits
Central London (Hybrid)
Fella & Jones are partnered with a premium skincare and wellness brand seeking a talented freelance UX/UI Designer to transform wireframes and prototypes into beautifully designed, build-ready Shopify pages.
This is not a traditional brand design role. We are looking for someone who understands ecommerce, customer behaviour and conversion, while appreciating the elevated visual standards expected within the luxury skincare and wellness market.
You will combine UX thinking, high-quality UI design and commercial awareness to create intuitive digital experiences that communicate product benefits, scientific credibility and brand storytelling—while supporting revenue and improving the customer journey.
About the Role
You will work closely with the Ecommerce team, in-house Brand Design team and external development partners. A strong pipeline of wireframes and prototypes is already in place, covering product pages, collection pages, navigation, product discovery tools and educational content.
Your role will be to turn these concepts into polished, responsive pages that can be built and launched within Shopify. You will also help elevate the website’s overall look and feel, ensuring it reflects the quality and credibility of a premium skincare and wellness brand.
Key Responsibilities
- Wireframe to final design: Transform wireframes, prototypes and existing site elements into high-quality, responsive designs across desktop, tablet and mobile.
- Shopify page design: Create product pages, collection pages, landing pages, navigation, cart and checkout touchpoints within the practical constraints of a Shopify theme.
- Product discovery: Design intuitive journeys that help customers understand products, ingredients, benefits, routines and suitability.
- Design system ownership: Build and maintain a reusable Figma component library to ensure consistency across UK and US stores.
- Developer handover and QA: Produce build-ready specifications, document states and breakpoints, brief external developers and review completed builds against the designs.
- Brand collaboration: Work closely with the Brand Design team to ensure the website, campaigns and wider digital experience feel cohesive.
- Design for testing: Create variants for A/B and multivariate testing, using the results to guide future improvements.
- Data-led iteration: Use analytics, heatmaps and session recordings to identify friction and improve conversion and customer experience.
The Ideal Candidate
- At least four years’ experience designing ecommerce experiences, with a portfolio of live direct-to-consumer websites taken from wireframe to launch.
- Experience working with premium skincare, beauty, wellness or other luxury consumer brands.
- Hands-on Shopify experience and a strong understanding of themes, sections, templates and development constraints.
- Advanced Figma skills, including component libraries, variables and design systems.
- Excellent visual design skills, with a strong eye for typography, layout, spacing, hierarchy and motion.
- The ability to balance a premium editorial aesthetic with clear product information and effective ecommerce functionality.
- A solid understanding of customer journeys, information architecture, responsive design and accessibility.
- Experience using GA4, heatmaps, session recordings or similar tools to improve conversion.
- Confidence briefing external development partners and reviewing completed builds.
- The ability to work quickly, respond positively to feedback and deliver multiple design iterations.
Nice to Have
- Experience designing product finders, consultations, routines or recommendation quizzes.
- An understanding of how to communicate ingredients, product benefits and scientific information clearly.
- Familiarity with conversion-rate optimisation, experimentation platforms and structured testing frameworks.
- A working knowledge of HTML, CSS and Shopify Liquid.
- Experience designing for multiple storefronts or international markets using shared components.
What’s on Offer
- A defined pipeline of work, with wireframes and prototypes already in place.
- Direct access to the Ecommerce and Brand teams.
- Clear and efficient decision-making.
- The opportunity to shape the digital experience of a premium skincare and wellness brand.
For more information, apply via Linkedin or contact the Fella & Jones directly at
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