🚀 CRM Executive – High-Growth D2C Lifestyle Brand
Location: London (Hybrid – 3/4 days in office)
Package: £35,000.00 + EMI Equity Share Scheme
About the Opportunity
A rapidly scaling, B Corp certified direct-to-consumer lifestyle brand is looking for a driven CRM Executive to grow revenue, retention, and loyalty across their owned audience. Operating out of a vibrant London office, this business combines premium product design with a strong purpose-driven ethos.
Reporting directly to the Head of Digital, you will lead the email and CRM programme, turning one-time buyers into repeat customers through a data-led lifecycle of campaigns and automated flows. Blending commercial focus with creative flair, you’ll own database segmentation, lifecycle automations, deliverability, and campaign briefing alongside an in-house design team. If you thrive in a fast-moving, high-impact scale-up environment, this is your opportunity to drive retention strategy while holding an equity stake in the business.
Why Join?
- Lead the email/CRM calendar and build lifecycle flows from scratch across welcome, nurture, post-purchase, and win-back sequences.
- Combine performance data analysis with creative input, briefing designers, crafting on-brand copy, and executing light-touch edits.
- Join a certified B Corp that prioritises people and planet, offering EMI share options so you directly share in the financial growth as the brand scales.
What You’ll Do
- Plan and run the email and CRM calendar aligned with trading and marketing events, working closely with E-commerce and Brand teams.
- Create, test, and optimise lifecycle automations (welcome series, post-purchase, win-back, and VIP flows).
- Brief the design team on email creative and make light-touch edits to bring campaigns to life while maintaining on-brand copy.
- Manage database health, segmentation, list hygiene, and deliverability to keep the subscriber base clean and engaged.
- Track, report on, and analyze channel performance, translating retention metrics into actionable commercial strategies.
- Drive subscriber-growth initiatives, improve site sign-up capture, and explore new loyalty/retention opportunities.
What We’re Looking For
- 2–3 years of hands-on experience running an email and CRM programme, ideally within a D2C retail or lifestyle brand.
- Strong commercial instinct focused on revenue, retention, customer lifetime value, and repeat purchase rates.
- Proven experience building, testing, and optimising automated lifecycle flows and segmentation.
- Creative eye with confidence briefing designers, managing copy quality, and making basic campaign edits.
- Hands-on experience with CRM/martech platforms (e.g., Klaviyo), data analytics, and email deliverability best practices.
What’s Included
- EMI Equity Share Options
- Generous Benefits Package (Subsidised Private Healthcare, Gym Allowance, Paid Charity Days, Puppy Leave)
- 28 Days Holiday + Bank Holidays
- Flexible Hybrid Working (3/4 days London office)
Diversity, Equity & Inclusion
We are an equal opportunity employer committed to fostering an inclusive work environment where everyone can thrive, regardless of race, gender, identity, disability, age, or background.
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