Strategic Lead, Generative Engine Optimisation

Company: Wpp Group
Apply for the Strategic Lead, Generative Engine Optimisation
Location: London
Job Description:

Burson, part of WPP, is seeking an Associate Director in Digital Marketing to shape how brands are discovered and trusted in AI-driven environments. You will drive GEO, Digital PR and SEO strategies, advising clients on visibility, sentiment, and risk in AI-generated search results while leading cross-functional teams and pursuing growth through innovative services.

You will collaborate across disciplines, translate complex concepts into client-ready strategies, and uphold our promise of

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Posted: September 29th, 2026