Regional Marketing Director

Overview

In this role you will lead Uniphore’s EMEA marketing, shaping regional go-to-market and owning pipeline strategy across Europe and the Middle East. You’ll partner with sales, product marketing, revenue marketing and corporate communications to influence executive buyers and build a high-performing regional team. You’ll run ABM- and demand-gen–driven programs, events and campaigns that drive awareness and tangible pipeline. Expect high visibility, cross-functional collaboration and a focus on measurable business impact. This is a chance to scale a data-driven, AI-first marketing function in a fast-growing enterprise software context.

Responsibilities

• Develop and oversee the Europe & Middle East regional marketing strategy and plan to drive market awareness and pipeline
• Design regional integrated campaigns, plays, events and programs using ABM and demand generation to engage Fortune 2000 enterprise accounts
• Own regional pipeline targets and partner with sales leadership to achieve quarterly goals
• Ensure GTM readiness by enabling the EMEA team before regional campaigns, events, and programs
• Act as regional voice on global initiatives while adapting to local market needs
• Provide EMEA market insights, customer insights and competitive trends
• Manage budget allocation to meet regional pipeline targets and revenue goals

Key requirements

• 10+ years of in-region EMEA B2B enterprise marketing experience with ABM and demand generation, ideally in enterprise AI software or tech
• 5+ years of in-region marketing leadership experience
• Proven success with integrated marketing campaigns across multiple EMEA geographies and understanding of country-specific buying behaviors
• Track record of driving new business growth and customer lifecycle marketing for Fortune 2000 accounts, engaging CxO audiences
• Experience developing marketing strategies that support both Direct Sales and GSI partner GTM motions
• Strong AI-first marketing mindset with ability to leverage AI in strategy, planning, content and personalization
• Excellent executive communication, presentation and storytelling skills
• Ability to translate global strategies into localized initiatives that drive pipeline and growth
• Strong analytical and financial acumen for budgeting and attribution

• leadership
• cross-functional collaboration
• executive-level communication
• ABM
• demand generation
• campaign planning

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