Digital Content Manager

Overview

In this role, you will advance BCG.com as a premier digital content platform by driving global content optimization and discoverability. You will collaborate with the Digital Content Director and cross-functional teams to align priorities and deliver high-quality content efficiently. You will leverage performance data, SEO trends, and UX principles to improve the customer journey across digital touchpoints. The position offers impact in shaping how content informs strategy and drives engagement at a global scale. You will work in a collaborative, data-driven environment that rewards clear communication and continuous improvement.

Responsibilities

• Drive global website content optimization initiatives aligned with Digital Content Director priorities
• Identify opportunities to improve content quality, discoverability, and user experience using performance insights and evolving search behaviors
• Connect website optimization with search, social, and email touchpoints to support a cohesive customer journey
• Partner across Digital Marketing, Global Marketing, Practice Areas, and other teams to coordinate priorities, dependencies, and delivery
• Manage complex, cross-functional projects from planning through execution with timelines, responsibilities, risks, and outcomes
• Develop and share practical guidance to strengthen digital content practices and cross-functional ways of working globally
• Support website taxonomy and content governance incorporating commercial priorities, discoverability standards, and UX principles
• Communicate progress, insights, risks, and recommendations clearly to marketing colleagues and senior leaders

Key requirements

• Bachelor’s degree in marketing, communications, digital media, or a related field
• 5+ years of experience in digital content strategy and execution with a focus on website content
• Strong digital content and search expertise including AI-driven search and discoverability
• Advanced project and program management skills with experience delivering complex, concurrent initiatives across multiple teams
• Ability to use digital performance data and insights to inform content decisions
• Strong written and verbal communication skills
• Experience working across matrixed organizations, building relationships and influencing colleagues without formal authority

• strong written and verbal communication
• ability to influence without formal authority
• cross-functional collaboration
• digital content strategy
• SEO and discoverability
• AI-driven search concepts

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