Head of Performance Planning Delivery

Overview

In this role you will lead the standardisation and governance of performance planning across digital campaigns, driving measurable outcomes at scale. You will collaborate with cross-functional teams to implement repeatable frameworks, test-and-learn agendas, and data-driven optimisations that translate complex data into actionable media plans. By elevating planning maturity across agencies, you help deliver consistent, high-quality activation aligned to client goals. This is a strategic, leadership-focused opportunity to shape performance planning culture within Omnicom’s UK network.

Responsibilities

• Collaborate with Planning, Data & Analytics, and Media Capability teams to deliver holistic marketing solutions and align with channel leads for growth
• Drive standardisation and planning frameworks, applying analytics, AI, and automation to optimize audiences and predictive models at scale
• Establish and maintain best-practice waterfall planning across Paid Media and audit in-channel planning quality
• Lead structured test-and-learn governance to ensure consistency across markets and platforms
• Direct the use of performance data, audience signals, and real-time insights to optimise omnichannel budgets
• Develop a digital maturity framework for measurement solutions (e.g., conversion lift, geo lift) and integrate client data into Performance Plans
• Define pathways to advance clients’ data, tech, and analytics maturity and identify 1PD/3PD signal strategies to simplify journeys and improve attribution across channels

Key requirements

• Significant senior leadership experience in performance marketing or digital media in the UK
• Track record delivering large-scale, innovative performance strategies for major clients
• Strong commercial acumen with revenue growth and integration of performance into broader media solutions
• Ability to drive cross-disciplinary collaboration and influence without direct authority
• Experience managing commercial products or solutions with revenue targets
• Deep understanding of digital media trends and evolving platforms
• Working knowledge of data and measurement infrastructure (e.g., BigQuery, MMM tools) sufficient to direct solutions
• Exceptional stakeholder management, communication, and influencing skills at executive/client level
• Passion for digital transformation and empowering teams to adopt new ways of working

• stakeholder management
• communication
• influencing without authority
• BigQuery
• attribution/MMM tools
• audience/data platforms

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