Head of Social Media

Overview

In this Head of Social Media role, you will shape a best-in-class, multi-channel social strategy for a high-growth consumer brand. You’ll partner with cross-functional teams to drive brand awareness, engagement and revenue through social-first campaigns. You’ll lead a skilled team, oversee campaigns, and translate data into actions that impact commercial results. This is a senior leadership role with autonomy to accelerate the social function and influence company growth.

Pay / Benefits

• salary up to 80,000 per annum
• senior leadership opportunity
• shape and influence a rapidly growing brand
• fast-paced, entrepreneurial environment
• genuine autonomy and ownership
• attractive benefits package

Responsibilities

• Develop and deliver the overall social media strategy
• Lead content creation, planning and campaign execution across multiple channels
• Grow audience engagement and build brand communities
• Manage organic and paid social media activity
• Analyse performance metrics and provide strategic recommendations
• Identify emerging trends, platforms and opportunities
• Collaborate with marketing, e-commerce and commercial teams
• Manage influencer partnerships and brand collaborations
• Lead, mentor and develop the social media team
• Oversee content calendars and campaign planning
• Manage budgets and deliver measurable ROI
• Support product launches and major marketing campaigns

Key requirements

• Significant experience leading social media strategy within a consumer-focused business
• Strong track record of growing engagement, reach and brand awareness
• Experience managing both organic and paid social campaigns
• Strong understanding of content creation and storytelling
• Excellent analytical skills with the ability to translate data into actionable insights
• Experience managing influencers, creators and external agencies
• Previous leadership or team management experience
• Passion for staying ahead of digital and social media trends

• leadership
• commercial insight
• creativity
• social media strategy
• organic and paid social campaigns
• content creation and storytelling

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