Overview
You will lead the Netherlands & Nordics markets end-to-end, shaping the commercial agenda for both direct retail and distributor channels. You’ll drive growth, optimize retailer partnerships, and hold distributors accountable to brand standards, pricing, and execution. Collaborating with marketing, you localise activation for Dutch shoppers and provide market insights to European planning. This is a high-autonomy role in a fast-scaling brand, offering impact across strategy, execution, and market leadership.
Responsibilities
- Own the commercial strategy and performance for the Netherlands & Nordics across direct retail and distributor channels
- Manage and grow relationships with key retailers, leading negotiations, range and promotions planning
- Hold distributor partners accountable to brand priorities, pricing and execution standards
- Shape and deliver the market’s growth plan including distribution, availability, visibility and new opportunities
- Collaborate with marketing to localise activation for Dutch shoppers and drive penetration
- Act as the voice of the Dutch market internally, feeding insight into European planning
Key requirements
- Dutch language preferred (negotiating with Dutch retailers in their language)
- strong commercial track record in FMCG
- experience selling into Dutch & Nordic markets
- distributor management experience
- self-starter with high autonomy
- ambition to grow with a fast-scaling brand
- negotiation
- stakeholder management
- autonomy
- ambition
- cross-functional collaboration
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