Senior National Account Manager Asda Sauces

Overview

As a Senior National Account Manager at Kraft Heinz, you own the ASDA meals business P&L and drive top-line growth, profitability, and market share. You will develop and execute customer plans, JBPs, and cross-functional initiatives to deliver the category’s objectives. You’ll lead negotiations, steer in-store and online execution, and partner with internal and external stakeholders to unlock growth. This role sits in a high-performing Retail Sales team with exposure to senior leadership and a strong focus on omnichannel execution and forecast accuracy. You will shape strategy and deliver meaningful impact for the ASDA account and our sauces portfolio.

Pay / Benefits

• flexible and hybrid working
• parental leave benefits
• employee discount on Heinz products
• private medical cover
• life assurance and income protection
• gym discounts and wellness perks

Responsibilities

• Full P&L ownership for the ASDA meals business, delivering top-line sales, share and profit
• Create and execute customer plans and JBPs, translating strategy into actionable priorities
• Build long-term partnerships with internal and external stakeholders to unlock growth
• Lead sales pitches and negotiations for new products and propositions
• Drive in-store and online execution (range, availability, distribution, display, activation) with cross-functional teams
• Forecast accuracy and risk/opportunity management using sales data and market insights
• Coach and develop one direct report

Key requirements

• 5+ years in account management within UK&I retail with a track record of exceeding targets
• Experience coaching or leading others
• Strong sales and negotiation capability with ability to influence value-based outcomes
• Excellent interpersonal skills and credibility across customers and internal functions
• Bachelor’s degree (minimum)

• interpersonal effectiveness
• influence and communication
• collaboration and teamwork
• P&L management
• negotiation
• forecasting and data analysis

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