Manager, Product Marketing 

Overview

In this role you drive the positioning and go-to-market of WPP’s AI, data and marketing tech offerings. You bridge Product, Commercial, Marketing and Operations to translate complex tech into compelling market stories. You’ll enable adoption across Open, Open Intelligence and related capabilities, partnering with leaders to shape cross-vertical impact at scale. The role sits at the intersection of product, strategy and client transformation in a global, hybrid environment.

Pay / Benefits

• hybrid work model (office ~4 days a week)
• accommodations or flexibility during interview process
• commitment to equal opportunity and inclusive culture

Responsibilities

• Develop positioning and messaging for products, features and capabilities
• Create sales enablement materials, customer collateral and thought leadership content
• Translate complex technical concepts into commercially relevant narratives
• Collaborate with product leaders to build domain expertise across markets
• Conduct market and competitive analysis to identify opportunities
• Support client pitches, internal enablement and growth initiatives
• Drive cross-functional projects and manage evolving priorities
• Coordinate with Product, Commercial, Marketing and Client teams to drive product adoption

Key requirements

• Experience in Product Marketing within adtech, martech, SaaS, data, AI or product-led tech businesses
• Understanding of how to position and bring technology products to market
• Experience creating positioning, messaging, sales enablement and customer-facing content
• Ability to work effectively with technical, commercial and marketing stakeholders
• Excellent communication, storytelling and presentation skills
• Comfort operating in ambiguity and building processes where they don’t exist
• Self-starter with ownership, accountability and curiosity
• Interest in emerging technologies and AI’s role in marketing and business transformation

• communication
• storytelling
• presentation
• adtech/Martech/SaaS/Data/AI domain knowledge
• product marketing strategy
• go-to-market planning

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