Performance Creative Strategist (Paid Social)

Overview

In this role you act as the bridge between data and creative execution, uncovering insights from campaign performance to shape future ads. You’ll work with data, briefs, and creative partners in a fast-paced environment to improve channel performance and scale learning. Your analysis informs testable hypotheses and data-rich briefs that guide growth. You’ll collaborate with channel managers and creatives to drive a data-informed creative program and measurable impact.

Responsibilities

• Analyze creative performance data across performance channels to identify trends and top performers
• Formulate data-informed hypotheses to guide creative testing
• Write concise, data-rich briefs for internal and external partners
• Manage the creative feedback loop by sharing learnings with marketing and creative teams
• Conduct competitor and market research to spot trends and test new angles
• Partner with paid social and search managers to provide actionable creative insights
• Support multi-project management in a fast-paced environment

Key requirements

• 2+ years in creative strategy, media buying, or performance marketing with a focus on ad creative performance
• Strong analytical mindset with ability to derive actionable insights from data
• Proficiency with Meta Ads Manager, TikTok Ads Manager, and analytics tools (Google Analytics, Looker)
• Strong problem-solving abilities and insatiable curiosity about why creatives work or fail
• Excellent communicator capable of translating data into clear narratives for diverse stakeholders
• Ability to connect analytical and creative teams and earn their trust
• Highly organized with experience managing multiple data streams and projects

• analytical thinking
• clear communication
• cross-functional collaboration
• Meta Ads Manager
• TikTok Ads Manager
• Google Analytics

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