US Focused – Social Content Writer

Overview

In this role you will create engaging US sports and betting content for a large audience, running your own social betting brand alongside an established voice in the US betting space. You will shape content strategy across platforms to boost engagement and visibility, while promoting sportsbook offers. You’ll collaborate with cross-functional brand leads to test ideas and optimize performance, contributing to market leadership in a fast-growing media and tech environment. This is a chance to influence how millions of fans consume and interact with sports betting content.

Pay / Benefits

• base salary plus uncapped bonus
• private health cover
• fitness incentives
• market-leading pay
• outstanding benefits

Responsibilities

• Grow a loyal community through high-quality content and daily follower engagement
• Promote sportsbook offers via creative campaigns
• Plan content and betting strategies by interpreting account mood
• Leverage platform features to maximize visibility and performance
• Share ideas in weekly brand and management catch-ups

Key requirements

• Genuine passion for sports and sports betting
• Strong knowledge of the NFL or NBA
• Experience using Canva
• Solid social media marketing experience, especially on TikTok, Instagram and Snapchat
• Regular social media user with good platform feature understanding
• Excellent copywriting skills
• Driven to be the best in the industry
• Strong interpersonal skills
• Flexibility to work US hours

• interpersonal skills
• strong communication
• creative thinking
• adaptability
• Canva
• social media marketing (TikTok, Instagram, Snapchat)

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