Overview
In this role you will lead end-to-end merchant recruitment and onboarding across EU and new markets, aligning merchant supply with the creator ecosystem to drive sales velocity. You will own GMV targets and work with cross-functional teams to implement platform campaigns and policies. You’ll tailor growth paths for different merchant tiers and provide data-driven guidance to activate, convert, and retain merchants on the platform. This is a fast-paced, impact-driven opportunity to help TikTok Shop scale across multiple markets.
Responsibilities
- End-to-end merchant acquisition and onboarding across EU and new markets
- Drive GMV targets across five newly launched countries and align merchants with campaigns and policies
- Incentivize merchants through platform initiatives to optimize supply, stock readiness, and creator collaboration
- Develop tailored growth tracks for different merchant tiers and provide data-driven insights to improve activation, conversion, and retention
Key requirements
- Experience driving acquisition and incubation of merchants in e-commerce
- Ability to work independently while collaborating with cross-functional teams
- Data-driven and structured thinker with a track record of achieving measurable goals
- Experience in e-commerce operations or related fields
- Portuguese speaking to engage with Portuguese-speaking clients
- Cross-functional collaboration
- Analytical rigor with goal orientation
- Resilience in fast-paced, ambiguous environments
- Fast learner and proactive mindset
- Data-driven decision making
- E-commerce operations knowledge
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