Customer Marketing Executive

Overview

In this CRM-focused role, you will design and manage cross-channel campaigns to enhance customer engagement and loyalty. You’ll work with data and insights to optimize messaging and journeys across email, SMS, push, and direct mail, ensuring a consistent experience. You’ll collaborate with internal teams and external partners to meet brand and compliance standards while driving measurable campaign impact. This role offers hybrid working and a chance to influence customer outcomes at scale within Experian’s data-driven marketing practice.

Pay / Benefits

• Hybrid working
• Pension
• Bupa healthcare
• Sharesave Scheme
• 25 days annual leave
• 3 volunteering days

Responsibilities

• Develop and deliver CRM campaigns across email, SMS, push notifications and direct mail
• Design customer journeys and messaging to ensure cross-channel consistency
• Manage end-to-end campaigns including planning, execution, reporting and optimisation
• Leverage customer insights and performance data to improve targeting and engagement
• Collaborate with internal teams and external agencies to meet business, brand and compliance requirements

Key requirements

• Experience managing CRM or customer marketing campaigns from development through delivery and optimisation
• Experience using customer data and insights to improve campaign performance
• Experience with direct marketing channels (email, SMS, push, direct mail)
• Experience using CRM and marketing automation platforms (Salesforce, Oracle or Marketing Cloud)

• Customer-focused mindset
• Confident communicator and collaborator
• Detail-oriented and commercially minded
• CRM and marketing automation platforms (Salesforce, Oracle, Marketing Cloud)
• Cross-channel campaign execution (email, SMS, push, direct mail)
• Use of customer data and insights to optimize campaigns

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