Industry Marketing Manager / Content Strategist

Overview

In this role you drive industry-specific messaging and content for key verticals, shaping ABM and content strategy across EMEA. You’ll collaborate with cross-functional teams to develop, enable, and evangelize vertical narratives that align with business objectives. You’ll stay ahead of regional trends and optimize content performance to accelerate field enablement and customer impact. This position offers a hybrid work setup and the chance to contribute to Fortinet’s cybersecurity leadership.

Pay / Benefits

• Total Rewards package
• hybrid work arrangement
• flexible location within EMEA
• health and financial well-being support
• diversity and inclusive environment
• career development opportunities

Responsibilities

• Own vertical-specific content strategies aligned to solution messaging and business objectives
• Conduct ongoing industry research to identify regional trends, client challenges, and market opportunities
• Understand sales priorities, solution offerings, and how they relate to industry issues
• Collaborate with marketing team members and external agencies to support content and campaigns
• Create and adapt content for email, blog, social, and long-form assets (eBooks, solution briefs, industry insights reports)
• Develop a comprehensive vertical content roadmap with internal and external stakeholders
• Enable field teams with clear, consistent messaging across channels
• Monitor, measure, and optimize marketing campaigns and content performance

Key requirements

• Minimum 4 years in a similar IT or cybersecurity marketing role
• Engineering background or similar qualification plus marketing experience
• Familiar with OT/IT convergence concepts
• Bachelor’s degree or equivalent in Marketing, Communications, Business, or related field
• Excellent written and verbal English; other European languages are a plus
• Proven experience with content strategy, creation, and performance measurement
• Strong project management and organizational skills
• Ability to balance creative and analytical work
• Experience collaborating with cross-functional teams and managing external agencies
• Positive, proactive, team-oriented attitude in dynamic environments

• collaboration
• project management
• analytical mindset
• content strategy
• content creation
• performance measurement

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