Global Head of Sales – FCM Meetings & Events – London, United Kingdom

Overview

As Global Head of Sales for FCM Meetings & Events, you will drive the commercial growth engine across all regions and service lines. You will own the global sales strategy, targets, and margin mix, shaping how we win and retain enterprise clients. You will lead a multi-regional team, partner with marketing and enablement, and guide high-value pursuits to scale our M&E portfolio. This role offers impact at scale within a fast-growing segment of corporate travel and events. You will help define a market-leading approach that balances growth with profitability and client value.

Pay / Benefits

• Exclusive Travel Discounts
• Career Development
• Vibrant Culture & industry-renowned social events
• Active Hour
• Comprehensive Health Cash Plan
• Pension scheme

Responsibilities

• Own global sales strategy and revenue targets across all service lines
• Drive margin mix optimization while growing higher-margin services
• Lead and develop a global sales team across regions
• Define and implement CRM discipline, opportunity staging, and service line positioning
• Lead senior commercial pursuits and complex opportunities
• Build and manage a robust global pipeline and targeted acquisition strategy
• Lead GTM for Strategic Meetings Management (SMM) with enterprise clients
• Develop client entry strategies and progression from transactional to program ownership
• Oversee upsell/cross-sell framework and wallet share growth
• Partner with Marketing and Sales Enablement to align campaigns and enablement
• Own reporting, forecasting, and pipeline visibility; ensure CRM discipline
• Foster cross-brand collaboration and senior stakeholder engagement

Key requirements

• Proven track recordLeading global or multi-regional B2B sales teams with revenue targets
• Experience in Meetings & Events, corporate travel, or high-growth service business with M&E product knowledge
• Success selling enterprise SMM programmes and navigating procurement and legal processes
• Ability to win complex enterprise accounts and manage long sales cycles
• Experience leading geographically distributed teams and focusing on margin and growth
• Collaboration with Marketing and Sales Enablement to align go-to-market strategy
• Familiarity with CRM platforms (Salesforce preferred) and SPICED/Challenger methodologies
• Experience in global matrix organisations across brand, product, and operations
• Minimum 10 years of global or multi-regional sales leadership
• Comfort operating in multi-cultural environments and driving end-to-end sales process

• Strategic thinking
• People leadership and coaching
• Cross-functional collaboration
• Salesforce CRM
• SPICED methodology
• Challenger sales approach

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